Asked by Tomika Aoshima on Feb 18, 2024
Verified
When measuring the tone of news coverage,which tool is typically used?
A) good to bad on a scale of 1-5
B) a positive,negative or neutral rating
C) number of impressions
D) number of media mentions
Impressions
A tactic designed to measure the impact of news coverage that assumes that the number of subscribers to a publication or viewers/listeners to a broadcast is equal to the audience reached with a news item or story they placed.
- Understanding the importance of measuring the tone of news coverage
- Familiarity with different tools used for measuring the tone of news coverage
- Knowledge of the scale used for rating the tone of news coverage
Verified Answer
KT
Kyler TinklerFeb 18, 2024
Final Answer :
B
Explanation :
When measuring the tone of news coverage, a positive, negative or neutral rating is typically used. This helps to determine whether the coverage is favorable, unfavorable or neutral towards the subject being covered. Option A (good to bad on a scale of 1-5) is similar, but may not capture the nuance of a more complex tone. Options C and D (number of impressions and media mentions) are not directly related to measuring tone.
Learning Objectives
- Understanding the importance of measuring the tone of news coverage
- Familiarity with different tools used for measuring the tone of news coverage
- Knowledge of the scale used for rating the tone of news coverage
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