When Gary was hired at Eco-Supply Inc., he was required to spend the first month of employment traveling to different areas of the states to personally witness how consumers used the company's products. What form of qualitative research is Gary engaged in?

A) experiments
B) observation
C) focus groups
D) social media
E) in-depth interviews

Question

Ajeet Yadav · Accepted Answer

Final Answer : B, Explanation :  Gary is engaged in observation, as he is personally witnessing how consumers use the company's products. The other options (experiments, focus groups, social media, in-depth interviews) do not accurately describe Gary's research method.

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