Asked by Viktorya Rodriguez on May 21, 2024
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When analysts state that globalization actually sharpens some local differences, they use the term glocalization.
Glocalization
A process combining globalization with local considerations, adapting global practices to fit local needs, cultures, and practices.
Globalization
The process by which businesses or other organizations develop international influence or start operating on an international scale, leading to an increase in interconnectedness and interdependence among the world's markets and businesses.
Local Differences
Variations in cultural, social, economic, and environmental characteristics that are unique to specific geographic areas or communities.
- Grasp the concept of glocalization and its relation to globalization.
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Learning Objectives
- Grasp the concept of glocalization and its relation to globalization.
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