When a person helps another to increase his or her own welfare (such as by making a friend, creating an obligation to reciprocate, or just making oneself feel good) , the helper is said to be engaged in ____.

A) altruistic helping
B) reciprocity
C) egoistic helping
D) volunteerism

Egoistic helping refers to situations where an individual helps another primarily for self-beneficial reasons, such as to gain social approval, reciprocate a favor, or simply feel good about oneself. This contrasts with altruistic helping, where the primary motivation is to benefit the other person without expecting personal gain.