Asked by Alyssa Belle on Jul 08, 2024

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What term did sociologist George Ritzer use to describe the spread of rationalization and bureaucratic ways of operating into everyday life?

A) the spirit of capitalism
B) legal-rational authority
C) bureaucratic creep
D) McDonaldization

McDonaldization

George Ritzer’s term describing the spread of bureaucratic rationalization and the accompanying increases in efficiency and dehumanization.

Rationalization

The process of replacing traditional and spontaneous methods of organization with calculated, efficient, and predictable procedures.

George Ritzer

A sociologist known for his work on consumerism, globalization, and the concept of McDonaldization, which describes the process of rationalization in societal institutions.

  • Describe the concept of bureaucracy and its implications in both organizations and everyday life.
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ZK
Zybrea KnightJul 10, 2024
Final Answer :
D
Explanation :
George Ritzer coined the term "McDonaldization" to describe the widespread adoption of rationalization and bureaucratic principles in various aspects of society, including the economy, education, healthcare, and entertainment. This concept refers specifically to the principles of efficiency, predictability, calculability, and control that are associated with the fast food industry, but have come to shape many other areas of life as well.