What steps are involved in the problem-solution approach to selling?

The problem-solution approach usually consists of six steps. (1) Convince the prospect to allow the salesperson to conduct the analysis. (2) Make the actual analysis. (3) Agree on the problem and determine the buyer wants to solve it. (4) Prepare the proposal for a solution to the prospect's problem. (5) Prepare the sales presentation. (6) Make the sales presentation. Problem solution method is a flexible and customized approach. The steps listed above can be changed according to the situation and the type of customer.