What is the subset of classical conditioning that is closely associated with advertising techniques

A)  social learning
B)  evaluative conditioning 
C)  aversive conditioning
D)  operant conditioning

Evaluative Conditioning

A process where the qualities of one stimulus become attributed to another through association.

Classical Conditioning

An educational process where two stimuli are consistently paired together, resulting in a response initially triggered by the second stimulus ultimately being triggered by just the first stimulus.

Advertising Techniques

Strategies and methods used by companies and marketers to promote and sell their products, services, or ideas to consumers.