Asked by Josean Harrisingh on May 05, 2024
Verified
What is the purpose of direct marketing?
Direct Marketing
A strategy that allows businesses to target individual consumers directly with advertising messages, often through multiple channels such as email, mail, social media, and telemarketing.
- Comprehend the difference between insider and outsider tactics in lobbying activities.
- Explore various approaches adopted by interest groups to shape government policy and their repercussions.
Verified Answer
AP
Ashley PhillipsMay 11, 2024
Final Answer :
Students' answers may vary.
Direct marketing is one method used successfully by corporate elites to seize the agenda from citizens' groups.It involves the targeted solicitation of individuals for political support, sometimes by phone but more often by mail.The advantage of direct marketing is that, much more than with radio or television, the political appeal can be adapted to specialized audiences.
Direct marketing is one method used successfully by corporate elites to seize the agenda from citizens' groups.It involves the targeted solicitation of individuals for political support, sometimes by phone but more often by mail.The advantage of direct marketing is that, much more than with radio or television, the political appeal can be adapted to specialized audiences.
Learning Objectives
- Comprehend the difference between insider and outsider tactics in lobbying activities.
- Explore various approaches adopted by interest groups to shape government policy and their repercussions.