What is meant by the term economic infrastructure and how can this affect a firm's plans to enter a global market?

Economic infrastructure is a country's communication, transportation, financial, and distribution systems. This represents a critical consideration in a company's determination of whether it should try to market to a country's consumers and organizations. You might have the best product in the world, but if you are not able to physically reach your customer because the rains have washed away the roads, you will not be successful. Communication infrastructures in countries differ. In developing countries, they may be limited or antiquated compared with that of developed countries. Similarly, if the financial payment systems aren't developed (consumers lack credit cards; pay only in cash), exchange relationships may be more limited.