What is formal and informal visual balance? If an organization is involved in advertising, publishing, and drug research, what kind of balance should they apply to their website and why? Readers have complained that the company's website does not really meet their needs and they need to dig for information. What changes should the organization focus on?

Visual balance can be either formal, in which the elements in the images are arranged symmetrically around a central point or axis, or informal, in which elements are not distributed evenly, but stronger and weaker elements are arranged in a way that achieves an overall effect of balance.
The company's website could include a combination of both balances, depending on what is typical and preferred in the industry. Informal balance is preferred in advertising and formal balance is preferred in websites for drug research and publishing.
The organization should focus on keeping their website updated regularly and removing outdated information. To make the website easily accessible to users, they should make it easily skimmable and include lists, informative headings, and helpful summaries. Online readers tend not to want to dig for buried information.