What is business-IT alignment and why would an organization want to pursue it? What makes alignment so difficult? Thinking about your college or university, does the IT department have a good reputation? Do you think there is a strong alignment between IT and the professors?

Business-IT Alignment

The process of ensuring that an organization's information technology supports and is in harmony with its business strategies and objectives.

Strong Alignment

The state in which a company’s strategies, activities, and resources are cohesively directed towards achieving its goals, often emphasizing a unified direction and purpose.

Good Reputation

The general public’s positive perception of a person, company, brand, or product, based on their actions, ethics, and past performance.