Asked by Kaity Hernandez on Jun 01, 2024
Verified
What is a servicescape? How is it related to the retail layout problem? What are the three elements of servicescape for dealing with these human issues?
Servicescape
The physical environment in which a service process takes place, and how it affects customers' perceptions and behaviors.
Retail Layout
The strategic arrangement of physical space and displays in a retail store to optimize customer experience and sales.
- Acquire knowledge on how layout design principles are executed in retail settings and their effect on attracting customer attention and shaping the servicescape.
Verified Answer
RK
Roxane Keely-RaynerJun 07, 2024
Final Answer :
Servicescape describes the physical surroundings in which a service takes place. Rather than design a retail space strictly for profitability, managers must consider how the surroundings-the layout-have a humanistic effect on customers and employees. The three elements are ambient conditions, spatial layout/functionality, and signs, symbols, and artifacts.
Learning Objectives
- Acquire knowledge on how layout design principles are executed in retail settings and their effect on attracting customer attention and shaping the servicescape.
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