Asked by Jessica Casper on Feb 18, 2024

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What best describes the design challenge in IDEO's design of Lufthansa plane seats?

A) How can we create a plane seat for baby boomers?
B) How can we create better revenues?
C) How can we create a more comfortable seat for business travelers?
D) How can we create a seat that looks like it was created between 1946 and 1964?

Ideation

A creative process that involves generating and developing new ideas to address needs.

  • Understanding the target audience's needs and preferences for plane seats
  • Identifying opportunities to improve revenue generation through seat design
  • Exploring ways to enhance comfort for business travelers through seat design
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Verified Answer

MM
Megan Moore

Feb 18, 2024

Final Answer :
C
Explanation :
The design challenge in IDEO's design of Lufthansa plane seats was to create a more comfortable seat for business travelers.