What are the limitations of online retailing?

Online retail sites have certain limitations. First, for some consumers, shopping in a physical store is an inexpensive and pleasurable form of entertainment. Online shopping fails to provide that enjoyable experience. Secondly, online shopping does not provide the sensory elements of shopping that many customers enjoy, the hustle and bustle of the mall, the feel and smell of a new garment. Finally, many goods and services actually require the physical presence of a consumer, such as fitting a wedding dress, or getting a haircut, or having your car tires rotated.