Asked by sachdeva prince on Jun 01, 2024
Verified
What are communities of interest that form around a specific product referred to as?
A) Brand socialization
B) Target marketing
C) Reputation analysis
D) Brand communities
E) Hot spots
Communities of Interest
Groups of people who share a common interest or passion and come together to discuss and share information on that topic.
Brand Communities
Groups of people united by their interest in and ownership or use of particular products.
Specific Product
A particular item or good that is produced or manufactured for sale, often identified by a unique name or brand.
- Discern between communities of practice and communities of interest, emphasizing their importance.
Verified Answer
KC
Kaylin CashmanJun 06, 2024
Final Answer :
D
Explanation :
Communities of interest that form around a specific product are referred to as brand communities. These communities are groups of customers who are connected by their shared interest in a particular brand or product. They can provide valuable insights and feedback to companies and may even become influential advocates for the brand.
Learning Objectives
- Discern between communities of practice and communities of interest, emphasizing their importance.
Related questions
Which of the Following Is a Key Advantage of Building ...
Key Indicators of Involvement in an Experienced Community of Practice ...
Describe How Communities of Practice and Brand Communities Can Benefit ...
You Have a Friend Who Has Told You That Her ...
Which of the Following Is NOT One of the Values ...