Volvo and Sprint value their brand and how they are viewed by customers. Which design factor is referenced in the textbook as being used by both of these companies to emphasize their brand image?

A) role play
B) stories
C) games
D) computer simulation

The design factor referenced in the textbook as being used by both Volvo and Sprint to emphasize their brand image is "stories." Both companies have used storytelling in their branding and marketing efforts to create emotional connections with their customers and convey their brand values and vision.