Vincenzo believes that his Italian culture is superior to every other culture and uses it as a standard by which he evaluates all other cultures. What term best characterizes Vincenzo's belief?

A) subliminal racism
B) stereotyping
C) ethnocentrism
D) institutional racism

Ethnocentrism

Refers to a tendency to regard one’s own culture and group as the standard, and thus superior, whereas all other groups are seen as inferior.

Italian Culture

The customs, traditions, arts, history, and social norms originating from or associated with Italy and its inhabitants.

Superior

A quality or state of being higher in rank, status, quality, or power compared to something else.