Asked by Angelica Ibarra on Jun 12, 2024
Verified
Values reflect a consumer's belief that a specific behavior is socially or personally preferable to another behavior.
Values
A consumer’s belief that specific behaviors are socially or personally preferable to other behaviors.
Socially Preferable
The characterization of products, practices, or behaviors that are considered favorable or advantageous by society based on ethical, cultural, or social norms.
Behavior
The actions, reactions, or functioning of an individual, group, or system in response to external or internal stimuli.
- Understand the role of values in consumer decision-making.
Verified Answer
EG
Eriany GutierrezJun 16, 2024
Final Answer :
True
Explanation :
Values are indeed considered to reflect a consumer's belief that a specific behavior is socially or personally preferable to another, guiding their decisions and actions in various contexts.
Learning Objectives
- Understand the role of values in consumer decision-making.