Asked by Gillian Sanders on May 11, 2024

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United Airlines originally apologized only for the "overbook situation" that caused Dr. Dao physical harm. After two days, United Airlines changed its public responses due to ________.

A) customer boycotts
B) machine learning recommendations
C) pressure from lawyers
D) social media backlash

Social Media Backlash

Negative public reaction or response, often viral, against a company, individual, or idea on social media platforms.

Customer Boycotts

Customer boycotts involve consumers deliberately avoiding purchasing products or services from a company as a form of protest against the company's policies, actions, or ethical practices.

Machine Learning

A subset of artificial intelligence that focuses on the development of algorithms and models that improve their performance through data without being explicitly programmed.

  • Recognize the effect of social media on organizational procedures and customer engagement.
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Zybrea KnightMay 16, 2024
Final Answer :
D
Explanation :
United Airlines changed its public responses primarily due to the social media backlash that followed the incident with Dr. Dao. The widespread outrage on social media platforms played a significant role in influencing the company to alter its stance and issue a more comprehensive apology.