To develop a strong business message,which word choices should be avoided?

A) Jargon
B) Abstractions
C) Strong words
D) Familiar words
E) Buzzwords

B)Abstractions tend to cause more trouble because they are often "fuzzy" and can be interpreted differently, depending on the audience and the circumstances. The best way to minimize such problems is to balance abstract terms with concrete ones. State the concept, and then pin it down with details expressed in more concrete terms. Save the abstractions for ideas that cannot be expressed any other way.