Through _____, people from different companies and independent contractors work collaboratively with internal research and development (R&D) to combine new or existing ideas to create marketable value.

A) needs analysis research
B) open innovation platforms
C) market trading programs
D) proactive invention plans

Open Innovation Platforms

Electronic platforms through which people from different companies and independent contractors work collaboratively with internal R&D staff to innovate.

Research and Development

The research efforts a company undertakes to enhance current products and processes or to facilitate the creation of new products and processes.

Marketable Value

The potential worth of a good or service that can be sold or traded in the market based on demand.