This term refers to the conglomerate practice of studios buying independently made films and distributing them.

A) horizontal integration
B) vertical integration
C) packaging
D) negative pickup

Negative Pickup

A financing agreement where a movie studio agrees to buy the rights to a film after it is completed, typically guaranteeing distribution.

Horizontal Integration

A business strategy where a company acquires, merges with, or takes over another company in the same industry at the same stage of production.

Vertical Integration

A business strategy where a company controls multiple stages of production and/or distribution within the same industry, often to increase control over the supply chain and reduce costs.