Asked by BRANDI PRINCE on May 02, 2024
Verified
The university market is relatively easy to reach via conventional mass media such as television.
University Market
The university market pertains to the specific segment of the market comprising college and university students, characterized by unique needs and purchasing behaviors.
Mass Media
Diverse media technologies intended to reach a large audience via mass communication, including broadcasting, publishing, and the internet.
- Acquire knowledge on the tactics used in marketing to appeal to specific age categories.
Verified Answer
OR
Olivia Russell
May 08, 2024
Final Answer :
False
Explanation :
The university market is often more effectively reached through targeted digital platforms, social media, and on-campus activities rather than through conventional mass media like television, which may not be as regularly consumed by this demographic.
Learning Objectives
- Acquire knowledge on the tactics used in marketing to appeal to specific age categories.