Asked by Logan MacNeil on May 31, 2024
Verified
The two basic measures of advertising impact used in the industry are:
A) power and persuasiveness.
B) readership and remembrance.
C) recognition and recall.
D) reliability and recall.
Recognition
The process of identifying a previously encountered item, idea, or situation when it is presented again.
Recall
The ability to remember previously learned information or experiences.
Advertising Impact
The effect or influence advertising campaigns have on consumer awareness, attitudes, preferences, and ultimately, purchasing behavior.
- Attain insight into the aspect of memory along with its processes which encompass storage, encoding, and retrieval.
Verified Answer
BB
Blazed BeautyJun 05, 2024
Final Answer :
C
Explanation :
Recognition and recall are the two basic measures of advertising impact. Recognition measures if consumers recognize or remember seeing an ad, while recall tests if consumers can remember the content of an ad without being prompted.
Learning Objectives
- Attain insight into the aspect of memory along with its processes which encompass storage, encoding, and retrieval.