The tendency to use various strategies to maintain a positive view of the self is called

A) self-verification.
B) self-serving bias.
C) self-enhancement.
D) fundamental attribution error.

Self-enhancement refers to the tendency for individuals to use various strategies to maintain a positive view of themselves, such as emphasizing their strengths and minimizing their weaknesses. This can include seeking out positive feedback, comparing oneself favorably to others, and attributing successes to internal factors while blaming failures on external factors. Self-verification, on the other hand, refers to the tendency to seek out information that confirms one's preexisting beliefs about oneself, while self-serving bias involves attributing successes to internal factors and failures to external factors. The fundamental attribution error is the tendency to overemphasize dispositional (internal) explanations for others' behavior while underemphasizing situational (external) explanations.