The strategic use of Facebook provides a no-cost,effective means for nonprofits to initiate,as well as sustain,what important type of communication?

A) personal
B) social
C) two-way
D) media

The strategic use of Facebook provides a no-cost, effective means for nonprofits to initiate as well as sustain two-way communication, which is a critical aspect of building and maintaining relationships with supporters, volunteers, donors, and other stakeholders. It enables the organization to engage in conversations, respond to comments, acknowledge feedback, and address concerns in real-time, which can help to build trust and credibility. Social and media communication may also be important for nonprofits, but the focus on two-way communication is the most important for building relationships with stakeholders. Personal communication may not be scalable enough for nonprofits to efficiently reach all their stakeholders.