Asked by Evelyn Domingo on May 27, 2024
Verified
The right price is a range of possible prices.
Right Price
The optimum price point for a product or service where it meets the customer's value perception and the company's profitability goals.
- Learn about several pricing techniques, including penetration pricing, price skimming, and prestige pricing.
Verified Answer
SG
Sallie GriffinMay 31, 2024
Final Answer :
True
Explanation :
The right price is indeed a range of possible prices, reflecting the idea that there isn't a single fixed price for an item, but rather a spectrum of acceptable prices depending on factors like market conditions, buyer and seller perceptions, and negotiation outcomes.
Learning Objectives
- Learn about several pricing techniques, including penetration pricing, price skimming, and prestige pricing.