Asked by Melissa Brown on Jun 20, 2024
Verified
The return on investment in fund-raising is a better measure of effectiveness than a cost-benefit ratio.
Return on Investment
Return on investment (ROI) measures the gain or loss generated on an investment relative to the amount of money invested.
Cost-Benefit Ratio
A financial analysis tool used to evaluate the relative costs and benefits of a project or investment, aiming to inform decision-making by comparing the expected sacrifices and gains.
- Comprehend the stages involved in a campaign and evaluate the metrics of success in fundraising activities.
Verified Answer
BN
Bryan NacuaJun 23, 2024
Final Answer :
True
Explanation :
The return on investment in fund-raising takes into account the actual amount of funds raised as a result of the costs incurred, whereas the cost-benefit ratio only looks at the costs and benefits in relative terms. Therefore, the return on investment is a more accurate measure of the effectiveness of fund-raising efforts.
Learning Objectives
- Comprehend the stages involved in a campaign and evaluate the metrics of success in fundraising activities.