The research method that permits the sociologist to be active in a situation while objectively monitoring it at the same time is called

A) content analysis.
B) participant observation.
C) research on the web.
D) structured interviews.

Participant observation allows the sociologist to actively participate in a situation or group while still maintaining an objective perspective in order to observe and analyze the behavior and interactions of those involved. Content analysis involves analyzing existing documents or media, research on the web may involve a variety of methods but does not necessarily involve active participation, and structured interviews typically involve pre-determined, formal questions rather than immersion in a situation.