The process we use to notice important stimuli and ignore irrelevant ones is ______.

A) encoding
B) attention
C) masking
D) chunking

Attention is the process that allows us to select and focus on certain stimuli while ignoring others. Encoding refers to the process of converting sensory information into a format that can be stored in memory, masking is the process of limiting the visibility of a particular stimulus, and chunking refers to grouping information into meaningful units to enhance memory.