The primary reason that first-time entrepreneurs run out of cash at a faster rate than they bring in customers and profitable sales is that they have not focused on the right opportunity.

First-time entrepreneurs often make the mistake of pursuing an opportunity that may not be profitable or sustainable in the long term. This leads to a high burn rate, where expenses exceed revenue, causing cash to run out quickly. Therefore, it is essential to focus on a viable business opportunity that can generate enough revenue to sustain the business and result in profitable sales.