The primary purpose for conducting a value chain analysis is to ________.

A) identify target markets
B) analyze consumer trends
C) generate a profit margin
D) assess competitor strengths

Value Chain Analysis

A process where a company identifies its primary and support activities that add value to its final product and then analyze these activities to reduce costs or increase differentiation.

Profit Margin

Profit margin is a financial metric used to assess a company's financial health by revealing the percentage of income that remains after all expenses have been deducted from sales.

Competitor Strengths

The attributes or capabilities that give an organization an advantage over others in the competitive landscape.