Asked by ka ki cheng on May 07, 2024

verifed

Verified

The platform developed by digital strategy firm BSD for the It Gets Better Project was designed to get people to speak out about a specific issue.This is an example of what type of public relations objective?

A) influential
B) motivational
C) personal
D) informational

Digital Strategy

An organization's plan to maximize the business benefits of data assets and technology-focused initiatives.

Public Relations Objective

A specific goal that an organization aims to achieve through its public relations activities, such as improving its reputation or increasing awareness about a new product.

It Gets Better Project

An Internet-based project aimed at preventing suicide among LGBTQ+ youth by inspiring changes in the way they see the future.

  • Analyze the role of digital platforms and social media in amplifying the message of advocacy and grassroots movements.
verifed

Verified Answer

RT
Rodney ThompsonMay 12, 2024
Final Answer :
B
Explanation :
The objective of the platform was to motivate people to speak out about a specific issue, which aligns with the motivational objective of public relations.