The most common cause of business failure is ______.

A) choosing the wrong type of business ownership
B) starting a business that is too large
C) lack of marketing expertise by the small business owner
D) lack of management experience

Lack of Management Experience

A common challenge faced by businesses, particularly small and start-up companies, where the management team lacks the experience to make informed decisions and strategies.

Marketing Expertise

The specialized knowledge and skills in creating and implementing strategies to promote products or services effectively.