Asked by Joshua Sardon on Apr 24, 2024

The mere exposure effect occurs for stimuli that are presented at a conscious level, but it does not occur for stimuli that are presented at a nonconscious (subliminal)level. ​

Mere Exposure Effect

A mental effect in which individuals grow fond of entities simply due to their acquaintance with them.

Nonconscious Level

Refers to mental processes that occur outside of conscious awareness, influencing perceptions, thoughts, and actions without an individual's conscious recognition.

  • Gain an understanding of the ideas and theories associated with belief perseverance and cognitive dissonance.
  • Understand the consistency pressures among beliefs and behaviors and their implications.