The key factor distinguishing retailers from other members of the supply chain is that they

A) sell to consumers, businesses, and government.
B) utilize marketing to reach consumers.
C) use advertising to generate demand.
D) rarely engage in personal selling.
E) sell to customers for their personal use.

Supply Chain

The network of all the individuals, organizations, resources, activities, and technology involved in the creation and sale of a product, from the delivery of source materials from the supplier to the manufacturer, and finally to the consumer.

Retailers

Retailers are businesses that sell goods or services directly to consumers, acting as the final link in the supply chain from manufacturers to consumers.

Consumers

Individuals or groups who purchase products or services for personal use rather than for manufacturing or resale.