The __________ is particularly useful in describing how people make decisions under conditions of risk and uncertainty.

A) classical decision model
B) political decision model
C) descriptive decision model
D) executive decision model
E) behavioural decision model

Behavioural Decision Model

refers to a framework considering the psychological, cognitive processes individuals use in making decisions, highlighting biases and heuristics that influence judgment.

Risk and Uncertainty

The exposure to the possibility of loss or adverse outcomes in decision-making situations where the probabilities of various outcomes are not known.