The Internet has had a significant influence on advertising in all of the following ways except

A) the Internet allows firms to actively interact with customers.
B) the Internet has improved firms' ability to target specific markets.
C) the Internet has reduced the level and transparency of informational advertising.
D) the Internet has reduced spending on advertising.

Question

Faisal Kassab · Accepted Answer

Final Answer : C, Explanation :  The Internet has actually increased the level and transparency of informational advertising by providing platforms and tools for firms to share detailed information about their products and services directly with consumers. This has enhanced the ability of companies to educate their market and has not reduced the level or transparency of informational advertising.

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