The initial step of assessing in the innovation process involves commercializing innovation by turning it into actual products, services, or processes that increase profits by improving sales or lowering costs.

The initial step of assessing in the innovation process involves evaluating the potential of an idea or invention to determine its feasibility, marketability, and profitability. It involves analyzing factors such as market demand, competition, technological feasibility, and financial viability. Commercializing innovation comes later in the process, after the idea has been fully developed and tested.