Asked by Janell Kallander on Jul 24, 2024
Verified
The idiographic approach to communication research emphasizes ______.
A) the subjectivity and individuality of human communication
B) measurement and generalization
C) analyzing media content
D) using scientific methods
Idiographic Approach
A research approach focusing on understanding the unique aspects of individual cases or entities rather than seeking generalizable truths.
- Appreciate the role of worldview perspectives (Worldview I & II) in shaping communication research approaches.
Verified Answer
AB
Alexander BakerJul 29, 2024
Final Answer :
A
Explanation :
The idiographic approach emphasizes the uniqueness and subjectivity of human communication and attempts to understand individuals' experiences and perspectives rather than measuring and generalizing findings.
Learning Objectives
- Appreciate the role of worldview perspectives (Worldview I & II) in shaping communication research approaches.
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