The idea that media is more than a way to transmit messages but in fact is the key to its own social impact is called ______.

A) medium theory
B) technological impact theory
C) media autonomy
D) transmission management

Question

Zybrea Knight · Accepted Answer

Final Answer : A, Explanation :  Medium theory focuses on the medium itself as the primary source of social and cultural change, rather than the content it carries. It suggests that the characteristics of each medium affect how messages are perceived and therefore have significant social impact.

The idea that media is more than a way to transmit messages but in fact is the key to its own social impact is called ______.

A) medium theory
B) technological impact theory
C) media autonomy
D) transmission management

Definitions

Learning Objectives

Learning Objectives

Related questions

The idea that media is more than a way to transmit messages but in fact is the key to its own social impact is called ______.A) medium theoryB) technological impact theoryC) media autonomyD) transmission management

Definitions

Learning Objectives

Learning Objectives

Related questions

The idea that media is more than a way to transmit messages but in fact is the key to its own social impact is called ______.

A) medium theory
B) technological impact theory
C) media autonomy
D) transmission management