The goal of a rational consumer is to maximize

A) the quantities of all goods consumed.
B) the MU/P of all goods consumed.
C) marginal utility of all goods consumed.
D) total utility from all goods consumed.

Rational Consumer

An individual who seeks to maximize their utility or satisfaction from consumption under their budget constraints.

Utility Maximization

A principle in economics that suggests individuals or firms seek to allocate their resources in a way that maximizes their satisfaction or utility.

Marginal Utility

The additional satisfaction or benefit a consumer receives from consuming an additional unit of a good or service.