The generation of a novel idea or unique approach to solving performance problems or exploiting performance opportunities is ___.

A) heuristics
B) satisficing
C) creativity
D) cost benefit analysis
E) diversity

Creativity refers to the ability to generate novel ideas or unique approaches to solving problems or exploiting opportunities. Heuristics refer to problem-solving strategies that rely on previous experiences or learning, and satisficing refers to making decisions that are satisfactory rather than optimal. Cost-benefit analysis involves comparing the costs and benefits of different options, while diversity refers to a range of different perspectives or backgrounds within a group.