Asked by Julia Herbst on Apr 27, 2024
Verified
The element of the marketing mix that is directly related to the value consumers place on a product is _________.
Marketing Mix
The combination of factors that can be controlled by a company to influence consumers to purchase its products, including product, price, place, and promotion.
- Recognize the role of product value and the concepts of price within the marketing mix.
Verified Answer
AA
Learning Objectives
- Recognize the role of product value and the concepts of price within the marketing mix.