The effectiveness of communicating through audiences is determined by several factors.What are those factors?

First,the success of the tactic depends on the degree to which an audience's outcome hinges directly on the negotiator's effectiveness and how severe the consequences are likely to be.Secondly,the effectiveness is determined to the degree to which the audience is organized as a coherent unit.And finally,communicating will be effective to the degree that the negotiator is sophisticated in the use of media relations.