The discomfort we feel when two thoughts are inconsistent is called

A) cognitive dissonance.
B) prejudice.
C) central persuasion.
D) the fundamental attribution error.

Cognitive Dissonance

The state of having inconsistent thoughts, beliefs, or attitudes, especially relating to behavioral decisions and attitude change.

Fundamental Attribution Error

The tendency for people to over-emphasize dispositional or personality-based explanations for behaviors observed in others while under-emphasizing situational explanations.

Central Persuasion

A method of influencing that relies on direct, logical, and thought-provoking messages aiming at the central route of the cognitive process.