The difference between a corporate strategy and a business strategy is that

A) the former sets long-term direction for the total enterprise and the latter is concerned with how a division or strategic business unit will compete in its product or service domain.
B) the former focuses on how a division will compete in its product or service domain and the latter is concerned with guiding the use of organizational resources to implement business strategies.
C) the former is concerned with formulating and implementing strategies while the latter is involved in crafting strategies to guide the allocation of resources.
D) the former adopts standardized products and advertising for use worldwide and the latter seeks efficiencies of global operations with attention to local markets.
E) the former makes decisions regarding facilities locations, and new technologies and the latter customizes products and advertising to best fit local needs.

Question

Alizeh Blythe · Accepted Answer

Final Answer : A, Explanation :  A corporate strategy sets the long-term direction for the total enterprise, while a business strategy is concerned with how a division or strategic business unit will compete in its product or service domain. Therefore, option A accurately describes the difference between the two strategies. Option B is the opposite of the correct explanation. Option C is partially correct but misses the distinction between the two types of strategies. Options D and E are not relevant to the difference between corporate and business strategies.

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