The ____________________ copy in a flyer consists of all text between the headline and the signature line.

Copy

The act of duplicating data or content from one location to another without altering the original.

Headline

The title or heading of an article, news story, or ad, created to catch attention and summarize the content below it.

Signature Line

A pre-defined space in a document, often indicating where a signature is required, sometimes accompanied by instructional text or a Xerox signature indicator.