The conscious or unconscious activation of certain associations is called

A) transduction.
B) priming.
C) signal detection.
D) adaptation.

Priming

A psychology term referring to the process by which exposure to one stimulus influences the response to a subsequent stimulus, without conscious guidance or intention.

Conscious Activation

The process by which a person becomes aware of thoughts, feelings, or sensations directly through cognitive effort and attention.

Signal Detection

The process of identifying and processing sensory stimuli, distinguishing important or meaningful information from background noise.