Asked by Sabrina Laricy on Jun 12, 2024

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The black box stimulus-response model of consumer behavior is based upon the work of ______.

A) Henry Mintzberg
B) Frederic Herzberg
C) Henri Fayol
D) Kurt Lewin

Black Box

A system or object whose internal workings or operation are not revealed or understood but only its inputs and outputs are observable.

Stimulus-Response Model

A theoretical framework in psychology that explains how individuals respond to external stimuli.

Consumer Behavior

The study of how individuals or groups select, purchase, use, and dispose of goods, services, ideas, or experiences.

  • Recognize key theories and models related to consumer behavior.
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JC
Jordan CardozaJun 16, 2024
Final Answer :
D
Explanation :
The black box stimulus-response model of consumer behavior is based on the work of Kurt Lewin, who was a pioneer in psychology and is known for his contributions to social, organizational, and applied psychology, including the development of the field theory that relates to the black box model in understanding consumer behavior.